In a world where cellular telephony is the preferred method of communications and up to 60% of traffic is generated or terminated indoors, it is crucial to provide high quality indoor cellular coverage. Operators seek to differentiate their service from their competition and providing a unique indoor service is one of the key elements in achieving this differentiation. Seamless coverage is essential to ensure the highest call quality as well as provide high data speed which support the promise of third generation networks. Operators can also provide location based services such as: customized content, home zone pricing and other value added services to further increase revenues.

Cable operators can utilize their HFC network to better position themselves as quad players or as an MVNO and gain a competitive advantage. Alternatively they can gain revenue from letting cellular operators use their infrastructure to improve cellular coverage.

Telcos can utilize their FTTH infrastructure to place a cellular point of presence in the homes of their customers and improve coverage and services.

Cellular operators can regain lost revenues due to lack of coverage inside commercial buildings, capture roamers and provide data services in hotels. Cellular operators can improve competitive stand by adding location based services targeted at home users.